
This hearty roast beef tortilla rollup recipe combines tender deli roast beef with a creamy herbed cheese spread and fresh spinach for a perfect appetizer or quick meal option. Each bite delivers a satisfying blend of savory meat, tangy cream cheese, and fresh vegetables all wrapped in a soft tortilla.
I first made these rollups for a neighborhood potluck when I was short on time, and they disappeared faster than any other dish on the table. Now they're my go-to solution whenever I need something quick yet impressive that both adults and kids will devour.
Ingredients
- Whipped cream cheese: forms the flavorful base that holds everything together and adds rich creaminess
- Green onions: provide a mild bite that cuts through the richness of the cream cheese
- Italian seasoning: infuses Mediterranean flavors throughout each bite
- Garlic salt: adds savory depth that enhances the roast beef flavor
- Black pepper: brings a subtle heat that balances the creamy elements
- Large tortilla wraps: preferably spinach flavored for added color and nutrition
- Deli sliced roast beef: seek out medium rare for the best texture and flavor
- Baby spinach: adds freshness and a nutritional boost to each bite
- Shredded cheddar cheese: provides a sharp tangy flavor that complements the beef perfectly
Step-by-Step Instructions
- Prepare the cream cheese spread:
- Combine whipped cream cheese, diced green onions, Italian seasoning, garlic salt, and black pepper in a small mixing bowl. Stir until completely incorporated and the herbs are evenly distributed throughout the cream cheese. The whipped texture makes this easier to spread without tearing the tortillas.
- Layer the tortillas:
- Divide the cream cheese mixture evenly among the tortillas, spreading it in a thin layer from edge to edge. Be sure to cover the entire surface for maximum flavor in every bite. Apply gentle pressure to ensure the spread adheres well to the tortilla.
- Add the roast beef:
- Place 2-3 slices of roast beef on each tortilla, arranging them to cover the cream cheese layer completely. Slightly overlap the slices to ensure every bite contains meat. Higher quality deli roast beef will provide better flavor and texture.
- Layer the vegetables:
- Distribute the baby spinach evenly over the roast beef layer. The spinach adds a fresh component and beautiful color contrast. Press lightly to help the ingredients adhere to the cream cheese base.
- Add the cheese:
- Sprinkle shredded cheddar cheese over the spinach layer, distributing it evenly across all tortillas. The cheese adds a savory element and helps bind the ingredients together when pressed.
- Roll and slice:
- Carefully roll each tortilla up tightly, applying gentle pressure as you go to create a compact roll. For best results, roll from the bottom up, tucking in the sides as needed. Slice each roll into bite-sized pieces approximately 1-inch thick.

The cream cheese spread is truly what makes these rollups special. I once doubled the garlic and added a bit of horseradish to the mixture for a holiday party, and my cousin who claims to hate cream cheese ended up asking for the recipe. The spread itself has become a staple in my refrigerator for quick sandwich upgrades.
Make-Ahead Storage
These rollups are ideal for preparing in advance. For best results, wrap the unsliced rolls tightly in plastic wrap and refrigerate for up to 24 hours before serving. The chilling time actually improves the flavor as it allows the cream cheese to firm up and the flavors to meld together. Slice just before serving for the cleanest presentation. For longer storage, individual slices can be stored in an airtight container in the refrigerator for up to 3 days.
Easy Ingredient Swaps
The versatility of this recipe allows for numerous variations based on what you have available. Try using turkey or ham instead of roast beef for a different flavor profile. Flour tortillas can be substituted with whole wheat, gluten-free, or even low-carb options. Swap the spinach for arugula if you prefer a peppery bite, or try roasted red peppers for sweetness. Different cheese varieties like provolone, pepper jack, or Swiss can completely transform the flavor. The cream cheese spread can also be customized with different herbs or by adding ingredients like horseradish, dijon mustard, or sun-dried tomatoes.

Serving Suggestions
These rollups shine as part of a larger spread. For parties, arrange them on a platter alongside fresh vegetable crudités, olives, and pickles for a colorful presentation. They pair wonderfully with a light soup for lunch or can be served with a side salad for dinner. For a heartier meal, offer them alongside a cup of tomato soup or beef consommé for dipping. During summer months, these make perfect picnic food since they travel well and can be eaten at room temperature. For an extra touch, serve with a small bowl of creamy horseradish sauce or spicy mustard for dipping.
Frequently Asked Questions About the Recipe
- → How far in advance can I make these beef rollups?
You can prepare these rollups up to 24 hours in advance. Make the entire rolls, wrap them tightly in plastic wrap, and refrigerate. Slice just before serving for the freshest presentation. The cream cheese spread alone can be made up to 2 days ahead and stored in an airtight container in the refrigerator.
- → Can I use different types of tortillas?
Absolutely! While the original uses spinach tortillas, you can substitute plain flour tortillas, whole wheat, sun-dried tomato, or any flavor that complements the filling. Just ensure they're large enough (burrito-size works best) to hold all the ingredients and roll properly.
- → What can I substitute for roast beef?
These rollups are versatile! Try them with thinly sliced turkey, ham, pastrami, or even smoked salmon. For a vegetarian option, omit the meat entirely and add extra vegetables like thinly sliced bell peppers, cucumber, or avocado.
- → How do I prevent the rollups from becoming soggy?
To prevent sogginess, make sure your spinach is completely dry before adding it to the tortilla. The cream cheese spread also acts as a barrier between the tortilla and other ingredients. If making ahead, wrap tightly in plastic wrap to maintain freshness and slice just before serving.
- → What can I serve with these rollups?
These rollups pair wonderfully with a variety of sides! Serve alongside a fresh green salad, vegetable crudités with dip, potato chips, or a light soup. For a party setting, include them on a charcuterie board with pickles, olives, and other finger foods.
- → Can I freeze these rollups?
These rollups are not ideal for freezing as the cream cheese and fresh vegetables can change texture when thawed. They're best enjoyed fresh or refrigerated for up to 24 hours. If you need to prepare further in advance, make the cream cheese spread ahead of time and assemble the rollups closer to serving.